624. David Nour, Author of Relationship Economics

Unleashed · 2025-10-27 · 52 min

Episode notes

Show Notes: David Nour, author of Relationship Economics , discusses the six phases of strategic relationships. He emphasizes intentionality and a portfolio approach to relationship investing. The six phases he uses throughout the episode are: mapping, relating, nurturing, sustaining, requesting, and capitalizing. Different Levels of Relationship Management Nour explains that when a challenge arises, the first questions should be: Who do I need? Who do I know? How do I connect the dots? He contrasts haphazard outreach, simple lists, and CRM-driven discipline, underscoring the importance of intentionality and consistency. He highlights relationship mapping to achieve specific goals - beginning with identifying targets, nurturing, and sustaining relationships. In a pharma example, he shows how to identify key companies and contacts and introduces the ideal relationship profile - focusing on specific individuals (not logos) because relationships are built between people. He also stresses finding "lookalikes": individuals whose values are aligned, who value and respect the relationship.

More from Unleashed

All episodes →

Listen to this episode All Unleashed episodes →