592. Matthew Hunt, Generating Clients through LinkedIn Thought Leadership

Episode notes

Show Notes: Matthew Hunt talks about Demandii, a firm that helps busy B2B executives create snackable content for LinkedIn from a single monthly interview. Matthew explains that most clients struggle with time, and they don't know how to create content or want to do it. Demandii offers a structured approach where they interview executives privately, turn their one-hour interview into 40 hours of content in a variety of formats. They then work on it until they are satisfied, and syndicate it across social media, focusing on LinkedIn. Demandii Customers The types of customers for Demandii include CEOs, founders, SAS owners, consultants, and small businesses selling high-ticket items. They help them create various formats of content, such as videos, audio grams, text pieces, and graphic or image pieces. The most impactful content for clients is usually video-based, as people can consume the whole view, see, hear, and feel the content, attracting their tribe. Demandii's primary channel is LinkedIn, as most B2B executives want to be known and seen. The ACES Method for Content Creation Matthew discusses the ACES method for creating content for an audience.

• 651. Chad Oakley, Current State of the Consulting Market in 202678 / 100
• 650. Gaurav Bhosle, Master the Consulting Journey: break-in, build & thrive61 / 100
• 649. Lana Newishy, Founder of Hey Intake
• 648. Mathooshan Manoharan, From Individual Contributor to Manager: Lessons Learned at Umbrex
• 647. Mehdi Frikha, mzx.ai: Consulting-Grade AI-Generated PowerPoint Decks, in Minutes