When Seven Moms Start a Business Pour Tous Happens

Episode notes

This week, Laura is joined by Jennifer Sennott Cram and Erica Buxton, two of the seven co-founders behind Pour Tous Skin, a skincare brand created specifically for tweens and teens. Together, they share the story of how a casual moms’ wine trip turned into a growing consumer brand built by seven women with diverse professional backgrounds and 18 kids between them. Laura, Jennifer, and Erica dive into the realities of building a startup with friends, balancing motherhood alongside entrepreneurship and corporate leadership, and why healthy skincare habits for kids matter more than ever in today’s beauty-obsessed culture. They also discuss product development, navigating partnerships, learning through entrepreneurship, and how women supporting women can lead to incredible things.

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