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The RAG Podcast

Season 9 | Ep7 Chris & Gemma built a 7-figure agency by saying NO to 90% of clients

The RAG Podcast · 2025-11-19 · 1h 22m

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Chris & Gemma built a 7-figure agency by saying NO to 90% of clients Chris walked into a client meeting. Got the job brief. Then said "No way." The client looked at him like he was insane. "You haven't shown me the office. I don't know your team. I can't work on this job." She'd just told him they were more expensive than every other agency. He didn't care. This is how Chris and Gemma built Mixos - a husband-and-wife recruitment agency that operates completely backwards. They REFUSE to take briefs over email. They WON'T work with clients who rush them. They'd literally rather go bankrupt than cut their fees. And somehow? Rookies from retail are billing £50k+ quarters. They've grown to 15 people in 18 months. Their LinkedIn DMs are full of warm leads.

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