Season 9 | Ep12 Michael Green: How he made $700K in year one (after not billing for 6 years)

Episode notes

Michael Green: How he made $700K in year one (after not billing for 6 years) Michael Green spent six years running teams of 100+ recruiters. Building offices. Managing people. Zero placements. When he launched Unico in April 2024, he had to go back to basics. "I had to do role plays to myself. I hadn't qualified a candidate in six years." Day one was brutal. Just him, his house and a dog. But Michael had something most recruiters don't: a genuine answer to "what makes you different?" While everyone else competed on job boards chasing $30K fees, Michael went the opposite direction. Senior positions only. Architect level and above. New York Location only His average fee jumped from $30K to $60K overnight. His biggest placement? $170,000. 12 months later: $700K gross profit. Solo. Year two: $1.5M with just four people. But here's what makes Michael different. He's not scaling headcount - he's scaling quality. Ultra-niche: ServiceNow and bleeding-edge SaaS. One technology. Total focus. Last week, a major partner messaged him: "I've seen your posts. I've heard your reputation. We want to use you exclusively." He'd never spoken to them before..

• Season 9 | Ep35 Oliver Paull: £800K in 3 Years, Solo, From a London Flat59 / 100
• Season 9 | Ep34 Mathew Gollop: 7 to 85 People, a Near Collapse, and the Free Idea That Paid Him Back59 / 100
• Season 9 | Ep33 Greg Fischer: $4.2M Revenue, $1.4M Net - Then He Left With Nothing but a Handshake52 / 100
• Season 9 | Ep32 Paul Strouts: When Growing Headcount Is a Strategy and When It Is Just a Cost
• Season 9 | Ep31 Nathan O'Connell: Building a £1M R2R business on 4 x Retained Clients