Season 9 | Ep10 Helen Buchan-Connor on why she's building offshore teams and hitting $600K revenue

The RAG Podcast · 2025-12-10 · 1h 7m

Episode notes

Helen Buchan-Connor on why she's building offshore teams and hitting $600K revenue "All I wanted to do was make £100,000. That's it" Helen Buchan Connor started her recruitment business in September 2020. Her husband had just been diagnosed with lymphoma. COVID had locked down Singapore a week earlier. She was working from her lift lobby because there was no space for an office. Most people would've waited for a "better time." Helen didn't have that luxury. First year: $350K revenue, $50K profit. But then 2023 hit. The market turned. She lost $200K. She'd taken investment. Signed a JV with a well-known player in the industry. The advice she got? "Work harder. Do more calls." But you can't bring UK-style metrics into Southeast Asia and expect them to land. "In Southeast Asia, trust is built off relationships. In the West, it's built off performance." So Helen stripped it back. Looked at what the big tech companies were actually doing. Amazon. Google. The major media agencies. They were all offshoring. Quietly. She decided to do it loudly.

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