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The RAG Podcast

Season 8 | Ep26 Tom Johnson on securing investment from Lord Sugar and buying back 100% of his recruitment business

The RAG Podcast · 2025-04-09 · 1h 3m

Episode notes

What happens when you cold email Lord Sugar asking for investment? Tom Johnson did exactly that…and it worked! On this week's show, I am joined by Tom Johnson, founder of Hernshead Group, a recruitment business he launched six years ago with backing from Lord Alan Sugar after watching The Apprentice. In this episode, Tom shares the full story - from that bold email to building and scaling Hernshead Group, launching (and closing) multiple brands, and recently completing a management buyout to take full ownership of the company. In this episode, we discuss: How Tom secured investment from Lord Sugar and built the business from scratch The reality of launching new brands and learning from failure The highs and lows of building a team, navigating COVID-19, and scaling with clarity How and why he bought back 100 percent of the shares If you're looking for investment, currently working with a business partner, or planning for long-term ownership and growth, this is an episode you need to hear.

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