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How Ben Wallin and Dan Cox scaled Edison Smart to 31 staff and expanded globally

The RAG Podcast · 2025-09-03 · 1h 11m

Episode notes

This week on The RAG Podcast, I’m revisiting my episode with Ben Wallin and Dan Cox, founders of Edison Smart. When I spoke to them in August 2022, they’d already hit £1.7m revenue and built a team of nearly 20 in just over a year. One year later, they scaled to 31 employees, expanded into the US, put boots on the ground in Dubai, and built a structure that no longer relies on their own billing. We talk about: How they built an operational and leadership team that runs the agency Why they hired experienced recruiters while others were letting people go The rebrand to Edison Smart and its focus on smart technology How they achieved 40 percent growth in 2023 What it takes to truly work on the business, not in it For any founder asking how to become more operational and scale sustainably, this episode is a clear roadmap.

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