Elisa Charbonnel, Director of Paid Media at Disney Streaming, on how to pivot partnerships in turbulent times

Episode notes

Dave Yovanno makes his return to the podcast for season two by sitting down with Elisa Charbonnel, the Director of Paid Media at Disney Streaming. Together they discuss how Disney’s streaming platforms exploded in popularity during the pandemic and how smart partnerships helped drive demand. She shares how Disney stayed agile and used creative ways to drive revenue even when many of its business units were negatively impacted by shutdowns. Elisa also shares her thoughts on how due diligence backed by data will become even more important in the partnership economy as big tech continues to disrupt platforms and long-established marketing channels. This podcast episode was

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