Courtney Spritzer, CEO and Co-Founder of Socialfly, on the ABCs of influencer marketing
The Partnership Economy · 2023-03-14 · 33 min
Episode notes
In this episode, host Dave Yovanno sits down with Courtney Spritzer, CEO and Co-Founder of Socialfly, a woman-owned and operated social media agency that develops social media plans for brands like Discovery, Conair and Il Makiage. From working in finance to building a thriving agency, Courtney serves as an example of someone who has turned their passion into a successful business model. With a decade of experience in the industry, Courtney shares her thoughts on how social media - and specifically, influencer marketing - has evolved in recent years. She also shares some expert insights into what it takes to start working with creators from the ground-up, including what types of creators brands should be focused on, how to measure results and more. This podcast episode was
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