Why Your Funnel Ignore Intent Signals

Episode notes

Lucas and Luna break down the hidden leak in B2B marketing funnels: ignoring buyer intent signals. They dissect how one SaaS company, HubSpot competitor Freshworks, saw a 23% increase in demo-to-close rates by layering real-time intent data from Bombora onto their lead scoring model. The episode walks through the specific steps—crawling intent topics, scoring prospects, and routing hot leads to sales within minutes—and why most marketing automation fails to capture the 'now' moment. Lucas explains the difference between explicit intent (demo requests) and implicit intent (research surges), while Luna challenges whether sales teams actually trust the data. They conclude with a practical checklist: audit your CRM, sync intent sources, and set up automated alerts. No fluff, just actionable strategy for marketing ops pros. #B2BMarketing #IntentData #LeadScoring #Freshworks #Bombora #MarketingAutomation #SalesFunnel #LeadConversion #MarketingOps #DemandGeneration #SalesIntelligence #ABM #AccountBasedMarketing #FunnelOptimization #MarketingStrategy #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo