What CEOs Fear Most When Hiring CMOs

Episode notes

In this episode of The Get , host Erica Seidel discusses the intricacies and challenges of hiring CMOs in B2B SaaS companies. She highlights why the CMO role is particularly tough to fill, the high stakes involved, and the common concerns among CEOs and investors. Erica is joined by Peter Mahoney , Chief Commercial Officer at GoTo and author of The Next CMO . Peter has been a GM, CMO, CEO, and now at GoTo has recently transitioned from CMO to Chief Commercial Officer. He offers practical advice on organizational structure, fostering CEO-CMO trust, and managing expectations. You’ll learn about: The complexities and fears that CEOs face when hiring CMOs Distinctions between roles such as Chief Commercial Officer and Chief Revenue Officer How "everyone at the C-level thinks they understand marketing but at the same time fears that they don't understand it" The skills required to succeed in a small versus a big company as a CMO The wisdom of spending some of your career outside of marketing….