Upgrading From Incremental Growth to Transformational Growth
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS · 2022-03-17 · 31 min
Episode notes
Sydney Sloan is a scale savant! I talked with Sydney as she wrapped up her CMO role at Salesloft, contributing to a huge scale-up. She has since joined Zoom as Head of Product & Industry Marketing. Sydney had so much insight to share. It was hard to pick out just a few highlights. I asked her how a CMO can balance "getting oars in the water quickly" while managing expectations that "Rome wasn't built in a day." You'll hear about achievable goals versus aspirational goals and when to use each. You'll also learn about how to build organizational excitement around your vision. Highlights: "Be a true market leader, not just a marketing leader." Look at your budget as "buying outcomes." Balance achievable goals and aspirational goals when you are scaling. The purpose of an aspirational goal is to remove barriers from what you're doing now and think differently about how you might achieve results. "Transformational growth is different from incremental growth." Design your org charts 18 months out: The org chart for the 100MM business is different from the org chart for the 250MM business. Resist the default of having only your direct reports be on your marketing leadership team.