Top Threats To CMO Success…And How CEOs and CMOs Can Tackle Them Together
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS · 2024-08-15 · 37 min
Episode notes
The best CEO/CMO matches are ones where, BEFORE day 1, both sides collaboratively, intentionally, and explicitly surface the challenges they will face together and how they will overcome them together. That's not as easy as it sounds, though! In this episode of The Get , host Erica Seidel dives into the complexities of hiring CMOs in B2B SaaS companies. Drawing from her 13 years of experience in recruiting marketing leaders, Erica discusses the high risks and challenges faced by CEOs and investors during this process. She is joined by James Lamberti , Head of Go-to-Market for Georgian, who shares his extensive experience in hiring and getting hired as a CMO.