The True Value of a Fractional CMO, with Todd Wilms 3-Part Fractional CMO Special: Part 2

Episode notes

Todd is a fractional CMO in the Bay Area and also the co-author of the book ‘Beyond Product.' He's on the board of directors of MOCCA (Marketing Operations Cross-company Alliance) and has previously served Verisign, Neustar, SAP, and IBM in a variety of senior marketing roles. Highlights from Todd and Erica’s conversation include: - Who needs a fractional CMO and when (hint: It’s not just for early-stage companies) - Advantages of fractional CMOs: --Upscale your marketing strategy without the expenses of a full-time CMO --Get rich perspectives and cross-pollinate ideas -When not to hire a fractional CMO (hint: when what you actually need is a lead gen manager!) -Measures of success with fractional CMOs: Is it the number of hours served or the nature of the value and seasoned expertise that they bring? -The secret value of a Fractional CMO (It’s more than the marketing expertise but you won’t hear it in the pitch!) -How to pick the right fractional CMO: Advice for CEOs This podcast uses the following third-party services for analysis: OP3 -