The Savvy CMO's Guide to Upgrading the Dialogue with the Board
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS · 2023-03-30 · 31 min
Episode notes
Kelly Ford Buckley has a career many CMOs dream of: She is a marketing leader who became an investment partner, developing a platform to accelerate and scale growth across Edison Partners ' portfolio of companies. She then broadened her role into general partner and COO for the firm. Since she's been in the marketing leadership seat and she's been on several Boards, she is uniquely qualified to talk about the bridge between CMOs and their Boards. You'll hear about: How to remove the intimidation factor when working with boards How to build an ongoing dialogue with your Board Whether the Board is looking to the CMO for content or confidence Why you should NOT be re-creating the wheel with every Board presentation How Board interactions are different in a downturn How to upgrade from a reporting conversation to a strategic conversation What it's like to be an operating partner focused on marketing and how to prepare for such a role Key Links ----- The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.