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How To Think Bigger Than A 'Dollar In, Dollar Out' Marketing Mentality
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS · 2022-03-10 · 34 min
Episode notes
Khalid El Khatib is the Head of Marketing and Communications for Stack Overflow, which reaches 100MM people per month -- more traffic than the New York Times website! Khalid shares how his career path prepared him for this role, and how he has structured his organization to serve not just Stack Overflow's developer community, but also its paid SaaS products.