How to Find Marketing Talent for Hyper-Growth SaaS Companies

Episode notes

Mike and Erica discuss the challenges and opportunities of building marketing teams at a hyper-growth company. Expanding from 65 to 500 people. Onboarding 50 new hires per quarter. Growing 50% YoY, A marketing team that’s getting bigger and stronger each quarter – if that’s not hypergrowth, then we don’t know what is! We talk about how the role of a marketing leader grows and changes as the company grows, and some of the challenges with hiring ahead of plan, based on Mike’s experiences at Coveo. We also talk about the need to balance ‘scrappy’ and ‘scale’ in a hyper-growth environment. For example, would you as a CEO hire a CMO who needed to ‘stoop’ into the role (someone coming from a much larger firm that has already done a big revenue climb) or ‘stretch’ into the role (someone who has not yet been the top marketer, or who comes from a smaller firm)? Mike offers 3 tips for anyone taking on a marketing leadership role in a hyper growth company: - Bring data to every marketing conversation, including data from existing marketing programs and data from across the company - to make themselves more credible to the leadership team. - Build a culture where people expect change.