How To Avoid Guesswork And Embarrassment When Interacting with Your Board

Episode notes

Chris Fountain is an Operating Partner with Frontier Growth, the PE firm that invests in B2B SaaS companies in scale-up mode. He has been a GTM leader, a CEO, and a Board member. In his role, he collaborates with multiple CEOs and CMOs both inside and outside of the Boardroom. You'll hear about: What it takes to be a successful operating partner for a PE shop (Spoiler alert: Be able to be non-threatening to a CEO) How to be successful in your first Board meeting as a CMO and how to avoid guesswork when aligning with the Board How the best marketing leaders provide a 'heads up display' for the business How psychological factors can get in the way when CMOs interact with their Boards How you can evolve from seeing your Board members as gatekeepers to seeing them as resources How you can stand out when you interview with a Board member for a CMO job Why it's important to focus on key results… not the time that went into those key results Key Links ----- The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.