How The Best CMOs Seize Control of Strategic Planning

Episode notes

The CMO’s most important job when scaling? To create focus, protect focus, and seize control of the strategic planning process - not just for marketing but for the company as a whole. Here’s how to do that. Join Erica and her guest Jay Gaines, who runs marketing at insurance tech scale-up AgentSync, as they discuss: How to avoid ‘random acts of marketing,’ reinforce the role of marketing as the business scales, and drive a shared common understanding of what marketing is there to do for the business.