How The Best CMOs Connect With Investors: The Power of Partnership

Episode notes

Listen to the honest dialogue between a CMO and her Board member, who have managed to forge a fruitful partnership together. Jen Pockell Dimas is Chief Marketing and Experience Officer for Telarus, the global technology solutions brokerage. Evan DeCorte from Columbia Capital is a Telarus Board member. You'll hear about: How investors can have reptilian brains – focusing uniquely on Big V value: getting more value for the business than they paid for it How to translate marketing-speak into investor-speak How to set yourself up for a successful standing with the Board from the interview process onward: "Invest in the relationship before you even accept the job so you are on the same page for expectations." How to react when a Board member suggests a marketing direction that feels like a firedrill Why asking how Board meeting prep could be shorter is 'the wrong question to ask' A simple framing that will help as you prep your board meetings Key Links ----- The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.