Fractional CMOs: The Good, The Bad, and The Ugly with 3-Part Fractional CMO Special: Part 1

Episode notes

In this three-part series of podcasts – our Fractional CMO special – we explore the ‘what, when, why (and why not)’ of fractional CMOs. You will get a great flavor of whether this is the right path for your B2B SaaS company. We answer the questions you are most likely to have, including: How is hiring a fractional CMO different from hiring a consultant and different from hiring a full-time CMO? What are the key skills to look for in a fractional CMO? How to get the most long-term value from a fractional CMO engagement? What types of people do NOT make good fractional CMOs? And lots more! Mike DiPietro works as a fractional CMO exclusively with one PE company and its portfolio companies. Mike started in sales and evolved into marketing and GM roles and spent over a decade at Kronos. He was also CMO at HealthcareSource and ExtensionEngine.