Everything a Good SaaS CMO Should Find Out Before Saying Yes to a Job… and How and When To Find it Out
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS · 2024-07-18 · 28 min
Episode notes
Welcome back to The Get ! It's Season 6 and the theme this season is 'The Race to Reduce Risk in CMO Recruiting.' We look at risk from the perspective of hiring and the perspective of getting hired. In this first episode, host Erica Seidel shares: How CMO candidates can find out what they need to find out BEFORE saying yes so they can move forward wholeheartedly How to make efficient use of interviews despite time and access being limited The top questions CMO candidates ask, from culture and cap tables to What the best CMO candidates do during the recruiting process (not just during interviews, but more broadly) to show up as peers, demonstrate their 'altitude,' surface important insights, and mitigate risk The episode includes a deep dive with guest Andrea Kayal , CRO at Help Scout and former CMO.