Building Strategy, Culture and Diversity with a Global SaaS Marketing Team

Episode notes

Concur is a global SaaS leader in travel and expense management. David Hsu is the Global VP of Marketing Data and Technology and has worked in senior marketing roles at IBM and CA in the past. At Concur, he leads a global 30-member team with the mandate to support marketing with analytics, automation, martech, and project management solutions and services. His team balances both transactional, problem-solving work and more strategic innovation projects. Episode synopsis In this episode, David and Erica talk about different kinds of diversity that are critical in a global team - regional and location-specific diversity, role and skill diversity within the team, and the more human aspects of diversity such as gender, race, and personal preferences. David shares his experiences on the process he follows to set a common vision and strategy for the global team, as well as his take on addressing the diversity of all types in his agenda.