Building Marketing Teams in Troubled Times

Episode notes

Erica Seidel’s conversation with Jason Seeba, SVP of Marketing at Eightfold.ai, is interesting and unusual because not only does Jason lead marketing at a talent intelligence company (and The Get is all about marketing talent!), but also because of his diverse background spanning demand gen, marketing, technology and marketing operations. Jason was Chief Marketing Technology Officer at Bloomreach, and then extended his role to take over all of marketing. And finally, he was a client of Eightfold.ai before he joined them full time as they were moving into the hyper growth curve. Aside from sharing his own experience, Jason also shares his best advice for marketing tech pros that want to ascend to the CMO role. And he discusses why his golden interview question is “How do you get to know customers and what they need?” For CEOs and CMOs who are hiring marketing leaders, you will find tips for finding and keeping the best marketing and martech talent, especially in uncertain times.