Building a Win-Win Relationship With Your Board
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS · 2023-06-01 · 33 min
Episode notes
A good CMO/Board relationship entails both giving and getting. Elana Anderson talks about putting Board members at the center of marketing initiatives by making bold asks of the Board to add value to customers and prospects. She also talks about the anatomy of a successful CMO/Board interview. Elana Anderson has been the CMO for Veracode, Vidyo, and Salesforce Commerce Cloud. She reflects on her experiences interacting with Boards at public versus private companies. Learn about: How to move from broadcasting to your board to incorporating them into your marketing initiatives How Board members can add value to you through special executive events and advisory sessions How you can discuss brand initiatives with the Board in an interactive and impactful way… even if the topic is short on numbers How to interview successfully with the Board for a CMO role When and how to prepare for serving on a Board yourself… and how to find your 'hook' Key Links ----- The Get is here to drive smart decisions around recruiting and leadership in B2B SaaS marketing. We explore the trends, tribulations, and triumphs of today’s top marketing leaders in B2B SaaS.