B2B SaaS Marketing Trends 2021
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS · 2021-02-01 · 28 min
Episode notes
Openpath offers cutting-edge workplace safety and security solutions though touchless access control. It is a hardware and SaaS company with about 80 people. Kieran leads marketing for Openpath and has previously led marketing at Belkin and Radioshack. He has been recognized by Forbes as one of “ The World’s Most Influential CMOs 2020 ”. Episode synopsis In this episode, Kieran and Erica delve into the big trends in B2B that will impact B2B SaaS marketers and the work they do, in 2021 and beyond. Kieran shares valuable real-life experiences from his career, stressing that an agile mindset is the key competency of a CMO in today’s environment. We also delve into what a CEO needs to think about when hiring a CMO, considering there is no one fixed template of what a CMO should do.