B2B SaaS Marketing Talent Podcast: Get to know ‘The Get’ with Erica Seidel
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS · 2020-01-14 · 24 min
Episode notes
Erica Seidel, founder of The Connective Good, SaaS Marketing Talent Whisperer and your Host on The Get, helps navigate one of the most important – and challenging - decisions you will make as a B2B SaaS business leader - finding and keeping the best senior marketing talent. If you are a B2B SaaS business leader, then you probably know that The average tenure of a CMO for a technology company is under 2.5 years In SaaS companies, it’s usually lower In Silicon Valley, the average tenure of a marketing leader is 6 to 18 months The costs of a mis-hire are significant, and can lead to churn of both customers and other employees Why ‘The Get’? There are lots of podcasts on recruiting, but they are usually meant for recruiters and HR folks.