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The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS

Avoiding Red Flags & Decision-Making Flaws in CMO Recruiting

The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS · 2024-08-29 · 35 min

Episode notes

In this episode of The Get , host Erica Seidel explores the crucial role of decision-making in CMO recruiting. Erica shares common traps in decision-making, such as over-trusting someone else's due diligence, over-estimating an appetite for transformation, falling in love with someone's former company without looking at their specific contribution to it, and falling prey to confirmation bias, to name a few. She shares tips for making strong, informed hiring and career decisions. The episode includes a deep dive with guest Melissa Sargeant , a seasoned CMO, on her experiences and strategies for doing due diligence and reducing risk when hiring and getting hired. This episode is loaded with practical advice for both hiring managers and candidates looking to make better career decisions. 00:00 The Three Pillars of a Successful Career 00:20 Welcome to The Get!

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