A SaaS CMO’s Formula for Successful Scaling
The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS · 2022-02-10 · 36 min
Episode notes
It's not in our nature to move slowly as marketers. We like to act, move, go, and grow, especially when there’s a scale mandate. But there’s wisdom and value in assessing first, like just pro athletes surveying the field of play to let the game come to them. We discuss the formula for successful scaling: Aligning on what scale means to your CEO and Board Avoiding overselling what marketing can do/determining what you are capable of achieving Assessing the resources you have at your disposal, both within and outside marketing We also discuss: How the 10MM-15MM scale-up is different from the 50MM-100MM scaleup Key questions to ask the Board before saying yes to the marketing leadership job How to lead your board on a journey of where marketing is taking them How to not get offended by Board members who don’t understand marketing “Moneyball” hiring Embracing the fact that your team members may only expect to be with you for a defined amount of time ----- Key Links Guy Weismantel on LinkedIn Ncontracts website ----- Hiring great marketing leaders is not easy. The Get is a podcast designed to inspire smart decisions around recruiting and leadership in B2B SaaS marketing.