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The Business of Alignment

Why HR Tech Buying Fails (and What High-Impact HR Leaders Do Differently)

The Business of Alignment · 2026-04-08 · 1h 1m

Episode notes

Most HR technology decisions don’t fail because of the product; they fail because of misalignment, poor timing, and a lack of organizational readiness. In this session, AJ Vaughan breaks down the real reasons HR tech investments stall, underperform, or never reach adoption. Drawing on thousands of conversations with HR leaders and operators, he reframes the buying process through a behavioral and psychological lens, shifting the focus from features and demos to internal alignment, stakeholder dynamics, and decision-making authority. This conversation challenges traditional vendor-led buying motions and equips HR leaders with a new framework: diagnose the business before selecting the tool, align stakeholders before evaluating vendors, and prioritize behavioral readiness over technical capability.

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