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The Business of Alignment

Why Every Company Needs a Strategy Office in 2026

The Business of Alignment · 2025-12-24 · 10 min

Episode notes

In this episode of The Business of Alignment , AJ records live - driving, thinking, and telling the truth that most leaders avoid. Organizations are moving faster than ever. AI, constant output pressure, endless meetings, board demands, and nonstop execution have created a dangerous gap: almost no one is actually thinking strategically anymore . Not the middle managers. Not individual contributors. And, surprisingly, not always the C-suite either. AJ breaks down why modern companies are operationally busy but strategically fragile - and why relying on the CEO, CFO, or COO alone to “own strategy” is no longer enough. When everyone is reacting, firefighting, and chasing velocity, alignment quietly collapses. His answer? A bold one: By 2026, every serious organization should have a dedicated Strategy Office - a cross-functional team embedded across product, sales, HR, marketing, and partnerships. Not to create decks. Not to chase buzzwords. But to think, unblock, pressure-test, bridge gaps, and ensure the business is actually moving in the right direction - not just moving fast.

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