How Ali von Paris of Route One Apparel Rode Maryland Pride to eCommerce Success - EP 001
The B2B eCommerce Podcast · 2024-02-13 · 33 min
Episode notes
Ethan Giffin talks with Ali von Paris of Route 1 Apparel about transforming a viral college project into a thriving Maryland pride brand. Launching with a single t-shirt tribute to a closed bar, Route 1 Apparel has grown into a diverse product line embodying state pride, from university gear to Maryland flag designs and innovative items like the Old Bay Travel Tin. They touch on the pivotal COVID-19 response, where Ali's quick pivot to producing face masks resulted in a tenfold business growth and significant community support, marking a memorable moment when the governor publicly endorsed their masks. Ali shares insights into the eCommerce tech stack critical to her success, highlighting the synergy between Shopify, Klaviyo, and ShipStation in streamlining operations and enhancing customer engagement. This conversation sheds light on the challenges of entrepreneurship, the importance of community, and the strategic decisions that drive eCommerce growth. Quotes From The Show "I started the business when I was 19 by accident... I was paying my way through school and working at the Thirsty Turtle...