Why Most AI Projects Still Fail And What Businesses Are Getting Wrong

Episode notes

What happens when the excitement around AI collides with the reality of deploying it inside a business? At SAS Innovate, that question came up repeatedly, and in this episode, I sit down with Manisha Khanna, global product marketing lead for AI at SAS, to unpack why so many organizations are still struggling to move from AI pilots to meaningful business outcomes. While headlines continue to celebrate the rapid rise of generative AI and agentic systems, Manisha brings a far more practical perspective shaped by working directly with enterprises trying to operationalize AI at scale. One of the most striking parts of our conversation centers on why AI projects continue to stall. According to Manisha, the biggest problems are not weak models or lack of ambition. Instead, organizations are running into unpredictable inference costs, operational complexity, governance challenges, and internal resistance to change. She explains why many companies still approach AI as a technology purchase rather than a transformation strategy, and why governance built in from the beginning can actually accelerate adoption rather than slow it down.

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