What 40 Million Daily Transactions Taught One Restaurant Chain About AI

Episode notes

What does real ROI from AI and analytics actually look like in the fast-food industry? At SAS Innovate, I sat down with David Gardner, Senior Director of Analytics at Boddie-Noell Enterprises, the largest franchise operator of Hardee's in the United States, to explore how a 60-year-old family business is transforming itself through data, forecasting, and AI. This is a company processing around 40 million transactional records every single day across more than 300 restaurants, where even shaving a few seconds off a drive-thru experience can have a measurable impact on customer satisfaction and revenue. What makes this conversation so interesting is how grounded it is in operational reality. David shares how the company moved from relying on spreadsheets, summarized reports, and gut instinct toward real-time analytics powered by SAS. One of the standout stories involves extending breakfast hours. Operational teams initially resisted the idea, convinced it would create chaos in the kitchen. But once David dug into the transactional data, the numbers told a very different story.

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