Google Cloud Next 2026: How AI Is Reshaping Media, Storytelling, and Audience Engagement

Episode notes

What happens when AI moves beyond experimentation and becomes part of the creative process itself? At Google Cloud Next in Las Vegas, I sat down with Albert Lai to explore how AI is transforming the media and entertainment industry from content creation and production to personalization, localization, and audience engagement. Albert works across Google Cloud, Google, and the wider Alphabet ecosystem to help media organizations rethink how they create and distribute content using cloud infrastructure, multimodal AI, and agentic workflows. And one thing became very clear in this conversation, the industry has moved beyond asking "What if?" and is now firmly focused on production-scale execution and measurable business outcomes. We discuss why media companies are fighting a growing battle for audience attention, and how AI is helping them create content more efficiently while also unlocking the value hidden inside vast archives of existing material. Albert explains why the conversation has shifted from simply producing more content to maximizing what already exists, and how AI is helping organizations rediscover and reimagine decades of footage, audio, and intellectual property.

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