Cisco's AI Strategy and the Future of Enterprise Growth

Episode notes

What does strategy look like when the technology industry seems to change every few months? Recorded at Cisco Live, this episode features Ammar Maraqa, Cisco's Chief Strategy Officer, whose role spans corporate strategy, mergers and acquisitions, venture investments, technology incubation, strategic partnerships, and long-term planning. Few people have a broader view of where the technology industry is heading and how companies can position themselves for what comes next. During our conversation, Ammar shares why he believes many organizations are thinking about AI the wrong way. Rather than viewing it as a productivity tool or cost-saving exercise, he argues that AI represents a much deeper shift in how work gets done, how organizations operate, and how leaders should think about growth. We explore Cisco's approach to strategy in an era defined by constant disruption, including why the company focuses on testing assumptions rather than repeatedly changing direction. Ammar also explains how Cisco uses a combination of building, acquiring, partnering, investing, and incubating to accelerate innovation and stay close to emerging technologies.

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