Adobe Summit: Why Context Is the Missing Ingredient in Enterprise AI

Episode notes

How do you move beyond AI experimentation and start building systems that can genuinely reason, act, and create value across an enterprise? Recorded at Adobe Summit in Las Vegas, this episode features Daniel Sheinberg, who leads cross-portfolio product initiatives for Adobe's Customer Experience Orchestration business. Daniel is at the center of Adobe's AI and agentic strategy, helping shape how some of the world's largest organizations think about the next generation of customer experiences. During our conversation, Daniel cuts through the hype surrounding agentic AI and explains what actually separates an AI assistant from an AI agent. We explore how advances in reasoning, memory, context awareness, and tool usage are enabling systems that can move beyond generating content to actively helping organizations achieve business goals. Daniel shares practical examples of how enterprises are using these capabilities to personalize customer journeys at a level that would have been impossible with traditional workflows. We also discuss the rise of AI-powered brand concierges, including how are using agentic experiences to create more meaningful customer interactions.

• How zeb Rebuilt Consulting Around AI With Substrate65 / 100
• How Precisely Is Closing the AI Data Integrity Gap67 / 100
• The API Security Crisis Exposed By Akamai's State Of The Internet Report64 / 100
• How Sinch Sees AI Triggering The Biggest Communication Shift Since SMS
• How GlobalFoundries Keeps Semiconductor Production Running 24/7