Color Is Carbon: Rethinking Inks with Living Ink

Episode notes

Welcome to the Sustainable Design Lab podcast by Veritiv. Hosted by Chris Bradley and Brodie Vander Dussen, this show is your go-to resource for cutting-edge insights into the world of sustainable packaging. Join us as we reimagine packaging innovation and turn every decision into a powerful act of sustainability. In this episode, Scott Fulbright, CEO and Co-founder of Living Ink Technologies, discusses the real impact of inks and pigments, especially carbon black, one of the most widely used materials in packaging printing. What You’ll Learn: Why pigments are systematically overlooked in sustainability discussions How to convert waste biomass into functional pigments without disrupting existing supply chains The critical difference between carbon sequestration and biodegradability in end-of-life scenarios Why safety is an underrated competitive advantage in material innovation How to position inks within emerging EPR and regulatory frameworks to unlock policy-driven market shifts Scott Fullbright is CEO and Co-founder of Living Ink Technologies, an innovator at the intersection of material science, climate innovation, and scalable manufacturing.