
Using Customer Feedback to Drive Product Market Fit & Growth
Startup Success · 2025-07-29 · 27 min
Episode notes
Most founders say they value customer feedback - but few know how to truly hear it, let alone act on it. On today’s episode, we are excited to welcome serial founder and CEO Eli Portnoy of Backengine.ai, a platform revolutionizing how businesses capture and act on customer feedback. With over $66M in successful exits behind him, Eli shares the lessons only repeated startup journeys can teach - most critically, why leaning into customer feedback isn't optional, it's foundational to a startup's success. Eli walks us through: Why your startup’s success hinges on aggregating customer feedback across all channels How to drive revenue and prevent churn by staying close to customers’ needs Why many startups fail by ignoring negative customer signals Critical advice on why CEOs need to meet with customers regularly and assign an owner of customer feedback Eli doesn't just share important learnings around customer feedback, but also what he has learned founding multiple successful startups. If you're a founder trying to scale, or find product market fit, without losing sight of your customer, this conversation is your blueprint.
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