The New Startup Go-To-Market Playbook

Episode notes

In this episode of Startup Success, Kate sits down with Marlena Sarunac , co-founder and fractional CMO at The Company Advice , a marketing firm for startups. They help startups clarify their category, sharpen their messaging, and build go-to-market strategies that actually convert. After leading marketing from Series A to Series B at Particle Health and driving go-to-market across highly technical industries, Marlena now helps founders turn complex products into compelling narratives that resonate with buyers and drive growth. She explains how tighter capital and AI-informed buyers are reshaping startup marketing - and what founders need to do differently today.

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