How to enter Japan's retail market. Expert's insights. Part 2.

Episode notes

How to enter Japan's retail and start selling your goods in this country? This is the second part of the interview with Rupert Sutton, Director & Partner Director & Partner at Weben Partners. Rupert has more then 30 years of experience in working in consulting, marketing and sales in Asia and Europe, with biggest part of it of living and working in Japan. In the Part 1 of our conversation we have discussed the intricacies of the Japanese retail market its structure and other channels to enter Japan with FMCG. You may find the first part among previous episodes of the Start Global Insights. In this episode we dive deeper to understand the algorithm of entering the Japan's market. We have discussed: The complexities of traditional distribution channels in Japan. Exploring alternative routes to market, including direct retail partnerships. The importance of a compelling selling proposition for the Japanese market. Gathering market research data to convince potential partners. Tradeshows and cold calls. Listen to the Start Global Insights podcast on all major platforms and YouTube. And don't forget to subscribe not to miss the second part of the conversation.