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Why Most B2B Brands Are Stuck—and How to Break Through | Megan Bowen on LevelUp Business
Stacking Growth | The B2B Marketing Podcast · 2025-05-13 · 27 min
Episode notes
From LevelUp Business: Megan Bowen, CEO of Refine Labs, joins JR Lay to break down how forward-thinking B2B brands can embrace change through adaptability, strategic reflection, and an evolved demand gen model. From redefining brand, demand, and expansion strategies to building internal change management discipline, this conversation offers a path forward to those ready to level up.