Trash Your 'Standard Rates' To Land Bigger Sponsorships (Live Coaching Session)
Sponsor Magnet: Attract, Price, & Execute Dream Partnerships · 2026-01-05 · 55 min
Episode notes
Web Design Expert Josh Hall recently told me that he landed a five-figure sponsorship deal for his in-person event—without even trying that hard. But here's where it gets interesting: Josh was hesitant to go deeper into sponsorships. His thinking? "If I can't make it a six-figure revenue stream, why bother?" So I had to call him out. (And yes, I may have called him a wuss on this episode. You'll hear it.) In this sponsorship coaching call, we break down: Why focusing ONLY on your own products is actually costing you money The difference between sponsors, affiliates, and alliances (and why the payment structure matters less than you think) Why fixed "productized" sponsorship packages will cap your earnings at 10% of what's possible The #1 question that gets brands to reveal their budget 75% of the time How to turn your existing referral partners into paying sponsors Why your first deal amount doesn't actually matter (but crossing that threshold changes everything) Plus, Josh shares his biggest "aha moment" about why web designers, freelancers, and agency owners are sleeping on massive sponsorship opportunities sitting right in front of them.