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SaaS Therapy

The Power of Empathy in Customer Relationships with Randy Hulme, Director of CS @ Qualtrics

SaaS Therapy · 2025-08-26 · 47 min

Episode notes

In this episode of SaaS Therapy, Todd and Casey welcome Randy Hulme from Qualtrics to discuss the intricacies of customer success in the public sector. Randy shares insights from his extensive experience at Qualtrics, including impactful speakers at their events, the importance of creating a positive team culture, and strategies for managing diverse customer use cases. The conversation emphasizes the need for alignment between customer expectations and company offerings, as well as the significance of understanding value in customer success management. Randy concludes with a homework assignment for listeners to chart their value chain and ensure alignment within their organizations. Takeaways Randy emphasizes the importance of empathy in customer success. Creating a diverse and inclusive team culture is crucial. Understanding the unique needs of public sector customers is key. Customer success managers must manage relationships across various stakeholders. Aligning incentives with desired outcomes drives better performance. Randy's approach to team building includes outdoor activities. The value of Qualtrics' solutions is demonstrated through real-world impact.

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