From Rollout to Adoption: Change Management that Works with Sara Scheibner, member of the TechSmith Advisory Board

Episode notes

In this episode of SaaS Therapy, Todd and Casey engage with Sarah Scheibner, a member of the TechSmith Advisory Board, to discuss the importance of customer feedback, change management, and effective communication in software implementation. Sarah shares her experiences with TechSmith and highlights the need for software vendors to prioritize user experience and adapt their strategies to better support end users. The conversation emphasizes the significance of understanding the user perspective and fostering collaboration between vendors and customers to ensure successful software adoption. Takeaways The TechSmith Advisory Board provides valuable insights into customer needs. User feedback is crucial for software vendors to improve their products. Change management is often overlooked in software implementations. Effective communication is key to successful software adoption. Vendors should involve end users in the change process. Training and support should be prioritized during software rollouts. Understanding user experience can lead to better product development. Collaboration between vendors and customers enhances software success.