Building Tools People Actually Want to Use with Zach Hawley and Will Aja, co-founders @ SteerCo

Episode notes

In this episode of SaaS Therapy, Casey Trujillo speaks with Zach Hawley and Will Aja, co-founders of SteerCo, about their journey in customer success and the challenges of startup life. They discuss the importance of empathy in customer interactions, the emotional rollercoaster of entrepreneurship, and how their software aims to automate QBRs to free up time for customer success managers. They emphasize the need for CSMs to