The Loyalty Trap: Are You Fooling Yourself?

Episode notes

Are your "best customers" actually as loyal as you think? Or could it just be a matter of convenience? Join me as I talk to the brilliant Ali Cudby and she shares her insightful take on the different levels of customer loyalty, and how we can help get more of our customers to the highest level - the Lucrative Loyal! BY THE TIME YOU FINISH LISTENING, YOU'LL LEARN: The three different tiers of customer loyalty - lazy loyals, limited loyals, and lucrative loyals How to identify which type of loyal customers you have, and why that distinction is so important Practical strategies for turning limited loyal customers into highly engaged, "lucrative" loyal customers Why fostering authentic advocacy from your best customers is so valuable (and how to avoid the pitfalls) The hidden costs of acquiring the "wrong" customers, and why it's critical to have a clear ideal customer profile When you finish listening, I'd love to hear your biggest takeaway from today's episode. Share it on LinkedIn and Tag me and Ali!