546: Strategic foresight gives product managers a competitive edge – with Jod Kaftan
Product Mastery Now for Product Managers, Leaders, and Innovators · 2025-06-23 · 37 min
Episode notes
How product managers can see around corners Watch on YouTube TLDR In this episode of Product Mastery Now, I'm interviewing Jod Kaftan, service design leader at Launch by NTT Data and former head of product design and research at Oracle, to explore strategic foresight—a methodology that moves product managers beyond traditional road mapping to anticipate and shape the future their products will compete in. Jod explains how evidence-based imagination creates competitive advantage and shares practical tools for applying futuristic methodologies to product development, helping teams escape short-term thinking and position themselves for the futures they can see coming. Introduction Too many product managers are building tomorrow's products with yesterday's planning methods. While your competition is reacting to trends after they've already taken hold, what if you could be the one who sees the trends coming? In this episode, we are exploring a methodology to give you that advantage—strategic foresight for product managers. This allows you to move beyond traditional road mapping to anticipate and shape the future your products will compete in.