"Someone's watching over you" - And We're COMFORTABLE With It (Here's Why)

Episode notes

The episode of Transformed With Data, Graeme Crawford sits down with Sukhi Sahni, a senior corporate executive with 20 years of experience in data-driven storytelling and brand communication. They explore how the battle for attention has shifted beyond simple views to meaningful engagement metrics, discussing how authentic human connection combined with strategic data insights drives real business outcomes in today's fragmented digital landscape. The conversation covers the evolution of marketing metrics, the impact of AI on content creation and customer journeys, and why data should be directional rather than definitive in making multi-million dollar decisions. Chapter Timestamps: 0:00 - Meeting Customers Where They Are 3:15 - Views vs Engagement Metrics 7:00 - Multi-Touch Attribution Challenges 11:00 - Customer Journey Mapping 14:00 - The Creepy Line 17:00 - Domain Authority and AI 21:00 - Testing at Scale 24:00 - Entry-Level Jobs and AI 28:00 - Authenticity in Content 32:00 - Speed to Market 35:00 - Future of Print Media 39:00 - Local Journalism's Role 42:00 - Immigrant Perspectives 46:00 - Cultural Context in Marketing 49:00 - Closing Thoughts

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